Netflix uses Cognex image-based barcode readers to automate the DVD return process

One of the most expensive processes at Netflix was the handling of DVD returns. Huge resources were tied up in manually opening mailers, taking out the sleeved discs, checking the titles on the DVDs against the sleeves, checking the discs for physical defects, cleaning them and scanning them into the system.

The automated solution utilizes advanced DataMan® barcode readers from Cognex to read barcodes on the envelope, sleeve, and DVD disc, which is communicated by the Bronway machine to a central server to ensure complete traceability throughout the process.